A new study released today by ExactTarget finds that more than half of U.S. consumers who’ve made at least one purchase on their smartphone have done so based on a marketing message delivered via mobile email.
Featured in Mobile Dependence Day, the latest in ExactTarget’s Subscribers, Fans and Followers research series, the finding is one of many new insights into how consumers are shopping, making purchases and becoming more dependent on emails, text alerts and mobile coupons delivered to their smartphones every day.
