A new report published today by Juniper Research forecasts that revenue from A2P SMS will exceed $70bn by 2016. Revenue from these types of messages will overtake that of P2P SMS during that year as the strategic focus for players within the mobile messaging ecosystem shifts from communication between individuals, to sending and receiving service-enabling messages.
A2P messaging – defined as those messages which are sent to or from an application – has a wide variety of use-cases. These include financial services, advertising, marketing, business administration, ticketing, television voting and any other service where information needs to be sent to, or received from a large number of users in text form.
