eBay Inc. has reached an agreement to acquire WHERE, based in Boston, MA, a leading location media company and local discovery mobile application.
WHERE started in 2004, is a hyper-local advertising network that gives people relevant, real-time information and deals from businesses. The company also has a popular mobile app that allows people to find personalized deals and local recommendations.
Local commerce companies like WHERE are blurring the lines between in-store and online shopping. By giving people hyper-local, relevant retailer information and deals on their mobile phones, Ebay sees a huge opportunity for local merchants to reach more buyers, and for consumers to get more choice and value when they shop.
