NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, yesterday announced the launch of NAVTEQ Destination Maps. Destination Maps feature a unique set of interior map attributes (e.g., escalators) with detailed place data to enable users to more efficiently navigate and explore interior spaces. With NAVTEQ Destination Maps, location-based applications can extend beyond streets and sidewalks and into complex interior spaces.
NAVTEQ Destination Maps moves the industry beyond the interactive floor plan maps available today and into a three-dimensional data model essential to a more advanced exploration and guidance experience. It does this by providing pedestrian-specific attributes unique to interior requirements like stairs and elevators as well as recognizing different floor levels (called Z-levels) that are essential for applications to "understand" movement between floors once inside a venue and generate routes and guidance. NAVTEQ Destination Maps also include a Virtual Connections feature that enables more intuitive guidance by recognizing how pedestrians "cut across" open areas.
