The Mobile Research Conference 2011 will be opened by Dr. Nathan Eagle of texteagle in central London on the 18th of April. Dr. Eagle is an expert on mobile phones in emerging markets and is to ‘share his passion and vision’ on how mobile research can draw together such ”brands, researchers and organisations such as the UN’ closer to the experiences, behaviours and opinions of consumers in emerging markets such as Africa and BRIC.
According to the Virtual Press Office, Dr. Nathan Eagle, one of the world’s foremost experts on mobile phones in emerging markets and names as one of the top mobile phone developers in 2008 by Nokia, will outline how the ability to engage data via a mobile device has delivers a voice to in excess of 2 billion customers in developing countries.
Also making a keynote at the Mobile Research Conference 2011 will be the head of Global Media Research as Orange Advertising Network, Bruce Hoang, who is to reveal the details of Orange’s Mobile Exposure initiative which will deliver a look at mobile media usage throughout Europe.
Hoang says…”Asking the right person for feedback, at the right time and when they are in the right place is something mobile can achieve. But mobile research is not without its technological limitations today. If we can overcome these, the sky is the limit!”
The Chairperson of the Programme Committee, Dr. Liz Nelson, is quite excited at the line up and what topics will be discussed, saying…”Mobile research is bringing market researchers closer to consumers in many ways. From conquering geographical challenges, to getting feedback in real time, to reaching consumers in all manner of locations, there are some wonderful projects and methodologies being used by the innovators in the market research community. This event truly showcases the best of those with experts and pioneers from the commercial world and academia, MRC 2011 is going to be an event not to miss.”
Full details of the even will be announced by the 24th of January which will include sessions on such things as mobile ethnography, mobile penetration and geo-location while showcasing how brands such as HELLO! Magazine and BSkyB have leveraged mobile phones to engage consumers.
Image courtesy of Market Research Bulletin
